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The cycle : a practical approach to managing arts organizations /
In the third book of his trilogy on creating and sustaining arts organizations, the author reveals the hidden engine that powers consistent success. According to the author, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in clas...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Waltham, Massachusetts :
Brandeis University Press,
[2013]
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Programming : it is all about the art
- Programmatic marketing : putting butts in seats
- Institutional marketing : image is everything
- Building the base : it's all in the family
- Assembling a productive board : the head of the family
- Generating revenue : earning rent from the cycle
- Controlling expenses : not glamorous, but essential
- Implementing the cycle : the cycle worksheet
- When the cycle breaks
- The cycle and strategic planning.