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How to interview and conduct focus groups /
"This book guides undergraduate and masters-level students through the steps to conducting a research project that uses personal interviews or focus groups. It provides tips on how to plan for and conduct the interview or focus group, and how to analyze the qualitative data.Readers will learn h...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington, DC :
American Psychological Association,
[2022]
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| Colección: | Concise guides to conducting behavioral, health, and social science research series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "This book guides undergraduate and masters-level students through the steps to conducting a research project that uses personal interviews or focus groups. It provides tips on how to plan for and conduct the interview or focus group, and how to analyze the qualitative data.Readers will learn how interviews and focus groups are used in various research designs. They will explore coding, analysis, and reporting methods, along with key skills for avoiding bias and interacting. Tips for using technology ethically and appropriately are also included"-- |
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| Descripción Física: | 1 online resource (xi, 187 pages) : illustrations. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 143383930X 9781433839306 |