Branding Brazil : Transforming Citizenship on Screen /

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Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and glob...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Marsh, Leslie L. (Author)
Format: Electronic eBook
Language:Inglés
Published: New Brunswick, NJ : Rutgers University Press, [2021]
Subjects:
2000-2099
Arts and society > Brazil > History > 21st century.
Branding (Marketing) > Brazil.
Arts et société > Brésil > Histoire > 21e siècle.
Stratégie de marque > Brésil.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE / General
Arts and society.
Branding (Marketing)
Brazil.
film, television, photography, alternative media, Brazil, citizen, zitizenship, Brazilian, utopian, political, dictator, dictatorship, military dictatorship, TV, on screen, middle class, class, film cycle, franchise, movie, show, tv show, media, primetime, primetime tv, Favela, U.S.-Brazil relations, U.S.-Brazil, United States, cultural policy, policy, New Brazil.
History.
Online Access:Texto completo
Table of Contents:
  • Frontmatter
  • Contents
  • Introduction Welcome to the "New Brazil"
  • 1 Branding Brazil through Cultural Policy
  • 2 Negotiating the Past in the Dictatorship Film Cycle
  • 3 Courting the New Middle Class on Primetime TV
  • 4 Selling Citizenship in Alternative Media
  • 5 Favela, Film, Franchise
  • 6 Another Good Neighbor? U.S.-Brazil Relations Revisited On-Screen
  • Conclusion States of Upheaval: The Marks That Linger
  • Acknowledgments
  • Filmography
  • Notes
  • References
  • Index
  • About the Author

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