Engaging diverse communities : a guide to museum public relations /

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As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. This, the first book-length study of museum public relations for practitioners since 1983,...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Johnson, Melissa A., 1954- (Author)
Format: Electronic eBook
Language:Inglés
Published: Amherst : University of Massachusetts Press, [2020]
Subjects:
Museums > Public relations > United States.
Communication in museums > United States.
Museums and minorities > United States.
Museums and community > United States.
Communication dans les musées > États-Unis.
Musées et minorités > États-Unis.
Relations musée-collectivité > États-Unis.
Museums > Public relations
Museums and minorities
Museums and community
Communication in museums
United States
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