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For the win : the power of Gamification and game thinking in business, education, government, and social impact /
"For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia, PA :
Wharton School Press,
[2020]
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| Edición: | Revised and Updated edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works--and what not to do. This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world."--Amazon.com |
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| Descripción Física: | 1 online resource |
| ISBN: | 1613631049 9781613631041 9781613631461 1613631464 |