Cita APA (7a ed.)

Whitler, K. A. (2021). Positioning for advantage: Techniques and strategies to grow brand value. Columbia University Press.

Cita Chicago Style (17a ed.)

Whitler, Kimberly A. Positioning for Advantage: Techniques and Strategies to Grow Brand Value. New York: Columbia University Press, 2021.

Cita MLA (8a ed.)

Whitler, Kimberly A. Positioning for Advantage: Techniques and Strategies to Grow Brand Value. Columbia University Press, 2021.