What the signs say : language, gentrification, and place-making in Brooklyn /
"Argues that the public language of storefronts is a key component to the creation of place in Brooklyn, New York. Uses a sample of more than 2,000 storefronts and over a decade of ethnographic observation and interviews to charts two types of local Brooklyn retail signage: Old School, which us...
Call Number: | Libro Electrónico |
---|---|
Main Authors: | , |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Nashville, Tennessee :
Vanderbilt University Press,
[2020]
|
Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Introduction: Discovering a field site
- Reading a "distinctive" Brooklyn
- Deep wordplay : Registering, belonging, and excluding
- Baby/mama in the Nabe : Gender, gentrification, race, and class
- Competing semiotics : Elusive authenticity and the inevitable arrival of corporate America
- Lessons from the street
- Conclusion: Public language matters
- Appendix: Demographic information about informant sample for sign type survey.