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What the signs say : language, gentrification, and place-making in Brooklyn /

"Argues that the public language of storefronts is a key component to the creation of place in Brooklyn, New York. Uses a sample of more than 2,000 storefronts and over a decade of ethnographic observation and interviews to charts two types of local Brooklyn retail signage: Old School, which us...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Trinch, Shonna L. (Author), Snajdr, Edward (Author)
Format: Electronic eBook
Language:Inglés
Published: Nashville, Tennessee : Vanderbilt University Press, [2020]
Subjects:
Online Access:Texto completo
Table of Contents:
  • Introduction: Discovering a field site
  • Reading a "distinctive" Brooklyn
  • Deep wordplay : Registering, belonging, and excluding
  • Baby/mama in the Nabe : Gender, gentrification, race, and class
  • Competing semiotics : Elusive authenticity and the inevitable arrival of corporate America
  • Lessons from the street
  • Conclusion: Public language matters
  • Appendix: Demographic information about informant sample for sign type survey.