What the signs say : language, gentrification, and place-making in Brooklyn /

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"Argues that the public language of storefronts is a key component to the creation of place in Brooklyn, New York. Uses a sample of more than 2,000 storefronts and over a decade of ethnographic observation and interviews to charts two types of local Brooklyn retail signage: Old School, which us...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Trinch, Shonna L. (Author), Snajdr, Edward (Author)
Format: Electronic eBook
Language:Inglés
Published: Nashville, Tennessee : Vanderbilt University Press, [2020]
Subjects:
Signs and signboards > New York (State) > New York.
Street art > New York (State) > New York.
Gentrification > New York (State) > New York.
Art dans la rue > New York (État) > New York.
Embourgeoisement (Urbanisme) > New York (État) > New York.
SOCIAL SCIENCE / Anthropology / Cultural
Gentrification.
Manners and customs.
Signs and signboards.
Street art.
Brooklyn (New York, N.Y.) > Social life and customs.
New York (State) > New York.
New York (State) > New York > Brooklyn.
Online Access:Texto completo
Table of Contents:
  • Introduction: Discovering a field site
  • Reading a "distinctive" Brooklyn
  • Deep wordplay : Registering, belonging, and excluding
  • Baby/mama in the Nabe : Gender, gentrification, race, and class
  • Competing semiotics : Elusive authenticity and the inevitable arrival of corporate America
  • Lessons from the street
  • Conclusion: Public language matters
  • Appendix: Demographic information about informant sample for sign type survey.

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