Loading…
Digital gaming and the advertising landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Amsterdam :
Amsterdam University Press,
[2019]
|
| Series: | Games and play (Amsterdam, Netherlands)
|
| Subjects: | |
| Online Access: | Texto completo |