Digital gaming and the advertising landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Amsterdam :
Amsterdam University Press,
[2019]
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Series: | Games and play (Amsterdam, Netherlands)
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Subjects: | |
Online Access: | Texto completo |