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Digital gaming and the advertising landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hera, Teresa de la (Author)
Format: Electronic eBook
Language:Inglés
Published: Amsterdam : Amsterdam University Press, [2019]
Series:Games and play (Amsterdam, Netherlands)
Subjects:
Online Access:Texto completo