Strategic communication for organizations
"This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselv...
Call Number: | Libro Electrónico |
---|---|
Main Authors: | , |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Oakland, California
University of California Press
[2020]
|
Subjects: | |
Online Access: | Texto completo |