Marketing hope : get-rich-quick schemes in Siberia /

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest th...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schiffauer, Leonie (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Berghahn Books, 2019.
Subjects:
Fraud > Russia (Federation) > Siberia.
Multilevel marketing > Russia (Federation) > Siberia.
Investments > Russia (Federation) > Siberia.
Capitalism > Russia (Federation) > Siberia.
Fraude > Russie > Sibérie.
Vente pyramidale > Russie > Sibérie.
Investissements > Russie > Sibérie.
SOCIAL SCIENCE > Criminology.
BUSINESS & ECONOMICS / Marketing / Multilevel
Capitalism.
Fraud.
Investments.
Multilevel marketing.
Russia (Federation) > Siberia.
Online Access:Texto completo
Table of Contents:
  • Introduction
  • Capitalism in Aga
  • American dream or pyramid scheme?
  • Spiritual capitalism
  • Pyramids of intimacy
  • Pyramids and their products
  • Power in the pyramids
  • Conclusion.

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