La promesa del café : estrategia comunicativa detrás de la cultura cafetera /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ocampo Villegas, María Cristina (Author)
Format: Electronic eBook
Language:Español
Published: Chía, Cundinamarca, Colombia : Bogotá : Universidad de La Sabana ; Grupo Editorial Ibañez, marzo de 2015.
Edition:Primera edición.
Series:Colección Investigación (Universidad de La Sabana) ; 8.
Subjects:
Comité de Cafeteros del Quindío.
Coffee industry > Social aspects > Colombia.
Coffee > Social aspects > Colombia.
Coffee > Colombia > Marketing.
Communication in marketing > Colombia.
Communication and culture > Colombia.
Café > Commerce > Aspect social > Colombie.
Communication en marketing > Colombie.
Communication et culture > Colombie.
SOCIAL SCIENCE / Sociology / General
Coffee industry > Social aspects.
Coffee > Marketing.
Coffee > Social aspects.
Communication and culture.
Communication in marketing.
Colombia.
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