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Multichannel Management A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Thèse Électronique eBook |
| Langue: | Inglés |
| Publié: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
[2018], ©2010.
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| Édition: | 1st, New ed. |
| Collection: | Free online access: JSTOR.
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| Sujets: | |
| Accès en ligne: | Texto completo |
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