Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 /

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"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Christiansen, Paul Victor (Author)
Format: Electronic eBook
Language:Inglés
Published: Amsterdam : Amsterdam University Press, [2018]
Subjects:
1900-2099
Music > Political aspects > United States > History > 20th century.
Music > Political aspects > United States > History > 21st century.
Music in advertising > United States > 20th century.
Music in advertising > United States > 21st century.
Musique > Aspect politique > États-Unis > Histoire > 20e siècle.
Musique > Aspect politique > États-Unis > Histoire > 21e siècle.
Musique dans la publicité > États-Unis > 20e siècle.
Musique dans la publicité > États-Unis > 21e siècle.
Society & culture: general.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > General.
Music > Political aspects.
Music in advertising.
United States.
USA.
Music, political ads, US presidential campaigns.
History.
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