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Bourbon justice : how whiskey laws shaped America /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Haara, Brian F. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Lincoln, Nebraska] : Potomac Books, an imprint of the University of Nebraska Press, [2018]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title Page; Copyright Page; Contents; List of Illustrations; Foreword; Preface; 1. Bourbon History Tells the Story of American History; 2. American Law Defines Bourbon; 3. Bourbon Drives the Development of Trademark and Brand Name Rights; 4. Old Crow Provides the Most Comprehensive Trade Name Case Study; 5. Bourbon Expands Trade Name Rights; 6. Bourbon Marketers Write the Book on Puffery and Exaggeration; 7. Bourbon Leads the Nation to Consumer Protection; 8. Bourbon Tells the Behind-the-Scenes Story of Prohibition; 9. Bourbon Law Reins in Fake Distillers and Secret Sourcing
  • 10. Bourbon Drives Truth in LabelingAcknowledgments; Notes; Table of Authorities; Index