Loading…

Bourbon justice : how whiskey laws shaped America /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Haara, Brian F. (Author)
Format: Electronic eBook
Language:Inglés
Published: [Lincoln, Nebraska] : Potomac Books, an imprint of the University of Nebraska Press, [2018]
Subjects:
Online Access:Texto completo
Table of Contents:
  • Cover; Title Page; Copyright Page; Contents; List of Illustrations; Foreword; Preface; 1. Bourbon History Tells the Story of American History; 2. American Law Defines Bourbon; 3. Bourbon Drives the Development of Trademark and Brand Name Rights; 4. Old Crow Provides the Most Comprehensive Trade Name Case Study; 5. Bourbon Expands Trade Name Rights; 6. Bourbon Marketers Write the Book on Puffery and Exaggeration; 7. Bourbon Leads the Nation to Consumer Protection; 8. Bourbon Tells the Behind-the-Scenes Story of Prohibition; 9. Bourbon Law Reins in Fake Distillers and Secret Sourcing
  • 10. Bourbon Drives Truth in LabelingAcknowledgments; Notes; Table of Authorities; Index