Counter-cola : a multinational history of the global corporation /

"Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of g...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ciafone, Amanda, 1978- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, California : University of California Press, [2019]
Temas:
Coca-Cola Company > History.
Coca-Cola Company
Globalization > Economic aspects.
Culture and globalization.
Mondialisation.
Culture et mondialisation.
globalism.
BUSINESS & ECONOMICS > Industries > General.
HISTORY > Modern > 20th Century.
Culture and globalization
Globalization > Economic aspects
20th century.
21st century.
brand images.
brands.
business.
central to daily life.
coca cola company.
commodities.
common good.
corporation.
corporations.
cultural homogenization.
developmentalist.
economic transformations.
environmental justice.
fights for workers rights.
global capitalism.
injustices of daily life.
liberal.
national economic interests.
neoliberal.
products.
public health.
pursuit of corporate power.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Coca-Cola bottling system and the cultural logic of the franchise
  • Negotiating national development and difference : the Coca-Cola company's post-war internationalization
  • I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties
  • 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India
  • Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle
  • Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India
  • CSR, continued social resistance : a non-conclusion.

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