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Counter-cola : a multinational history of the global corporation /
"Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of g...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland, California :
University of California Press,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
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| 010 | |a 2018042278 | ||
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| 019 | |a 1303458459 | ||
| 020 | |a 9780520970946 |q (electronic book) | ||
| 020 | |a 0520970942 |q (electronic book) | ||
| 020 | |z 9780520299016 |q (hardcover |q alkaline paper) | ||
| 024 | 7 | |a 10.1525/9780520970946 |2 doi | |
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| 029 | 1 | |a AU@ |b 000067034753 | |
| 035 | |a (OCoLC)1051775718 |z (OCoLC)1303458459 | ||
| 037 | |a 22573/ctvfxvwbs |b JSTOR | ||
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| 082 | 0 | 0 | |a 338.7/66362 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Ciafone, Amanda, |d 1978- |e author. | |
| 245 | 1 | 0 | |a Counter-cola : |b a multinational history of the global corporation / |c Amanda Ciafone. |
| 264 | 1 | |a Oakland, California : |b University of California Press, |c [2019] | |
| 300 | |a 1 online resource (xiv, 409 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The Coca-Cola bottling system and the cultural logic of the franchise -- Negotiating national development and difference : the Coca-Cola company's post-war internationalization -- I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties -- 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India -- Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle -- Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India -- CSR, continued social resistance : a non-conclusion. | |
| 520 | |a "Counter-Cola charts the history of the Coca-Cola Company's globalization and the contests over the corporation in the 20th and 21st centuries. It tells the story of how, over the last 130 years, Coca-Cola has tried to make itself not only physically but also culturally a central part of global daily life. Realizing that success was not just fizzy water, the corporation knew that cultural impact, intellectual property, commodification of knowledge, and financialization were all key to power over their growing and outsourced production. In this they not only reflected, but drove, the way corporations--especially American corporations--grew and changed globally over a century. Through this story of Coca-Cola, Ciafone is able to tell us about all the key economic transformations of the 20th century--from the liberal developmentalism of empire, to national developmentalism of decolonization, to today's neoliberalism. This is the story of modern global capitalism"--Provided by publisher. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on May 28, 2019). | |
| 546 | |a In English. | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 610 | 2 | 0 | |a Coca-Cola Company |x History. |
| 610 | 2 | 7 | |a Coca-Cola Company |2 fast |
| 650 | 0 | |a Globalization |x Economic aspects. | |
| 650 | 0 | |a Culture and globalization. | |
| 650 | 6 | |a Mondialisation. | |
| 650 | 6 | |a Culture et mondialisation. | |
| 650 | 7 | |a globalism. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a HISTORY |x Modern |y 20th Century. |2 bisacsh | |
| 650 | 7 | |a Culture and globalization |2 fast | |
| 650 | 7 | |a Globalization |x Economic aspects |2 fast | |
| 653 | |a 20th century. | ||
| 653 | |a 21st century. | ||
| 653 | |a brand images. | ||
| 653 | |a brands. | ||
| 653 | |a business. | ||
| 653 | |a central to daily life. | ||
| 653 | |a coca cola company. | ||
| 653 | |a commodities. | ||
| 653 | |a common good. | ||
| 653 | |a corporation. | ||
| 653 | |a corporations. | ||
| 653 | |a cultural homogenization. | ||
| 653 | |a developmentalist. | ||
| 653 | |a economic transformations. | ||
| 653 | |a environmental justice. | ||
| 653 | |a fights for workers rights. | ||
| 653 | |a global capitalism. | ||
| 653 | |a injustices of daily life. | ||
| 653 | |a liberal. | ||
| 653 | |a national economic interests. | ||
| 653 | |a neoliberal. | ||
| 653 | |a products. | ||
| 653 | |a public health. | ||
| 653 | |a pursuit of corporate power. | ||
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Ciafone, Amanda, 1978- |t Counter-cola. |d Oakland, California : University of California Press, [2019] |z 9780520299016 |w (DLC) 2018039757 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctvfxv986 |z Texto completo |
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5744429 | ||
| 938 | |a EBSCOhost |b EBSC |n 2095678 | ||
| 938 | |a YBP Library Services |b YANK |n 15978224 | ||
| 994 | |a 92 |b IZTAP | ||