Go Long : Why Long-Term Thinking Is Your Best Short-Term Strategy.

800-CEO-READ BESTSELLERFeatured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is "mandatory reading for the CEOs and boards of all public companies," according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group.The lifespans of companies are...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Carey, Dennis
Other Authors: Dumaine, Brian, Useem, Michael, Zemmel, Rodney, Rubenstein, David M.
Format: Electronic eBook
Language:Inglés
Published: Chicago : Wharton Digital Press, 2018.
Subjects:
Strategic planning.
Planification stratégique.
Strategic planning
Online Access:Texto completo
Table of Contents:
  • Intro; Copyright; Contents; Foreword; Introduction; Part One. The Secrets of Leaders Who Go Long; Chapter 1: Ford's 48 Billion Turnaround; Chapter 2: CVS Takes a 2 Billion Hit-on Purpose; Chapter 3: Lead with a Purpose and the Profits Will Follow; Chapter 4: Verizon's Multibillion Dollar Bet; Chapter 5: R & D Is the Last Place to Cut; Chapter 6: Boards That Think Long; Part Two. Why Long-Term Thinking Is Your Best Short-Term Strategy; Chapter 7: Going Long Works; Chapter 8: Helping CEOs to Think Long; Chapter 9: Mastering Tomorrow; Acknowledgments; About the Authors.
  • About Wharton Digital PressAbout The Wharton School; Notes.

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