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Consumer capitalism : politics, product markets, and firm strategy in France and Germany /
"Gunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight area...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Ithaca, N.Y. :
Cornell University Press,
2006.
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| Colección: | Cornell studies in political economy.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Gunnar Trumbull investigates the origins of national systems of consumer protection in France and Germany, where, in the early 1970s, consumer groups and producers organized to advance their own ideas about the identity and interests of the affluent consumer. Through a comparison of eight areas of policy, Trumbull shows that different conceptions of the consumer interest emerged in the two countries. The result was the development of distinctive national consumption regimes, which have in turn influenced the market strategies of domestic producers." "Trumbull's findings help to clarify distinctive national approaches to recent product crises - including cases of BSE and genetically modified foods. His research suggests that, in the age of consumer capitalism, national competitiveness may hinge not only on endowments of labor and capital, but also on the institutional forms of national consumption."--Jacket |
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| Descripción Física: | 1 online resource (vii, 186 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781501730030 1501730037 0801443822 9780801443824 |