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Business rhetoric in German novels : from Buddenbrooks to the global corporation /
Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Rochester, New York :
Camden House,
2018.
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| Colección: | Studies in German literature, linguistics, and culture.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense. |
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| Descripción Física: | 1 online resource (xii, 295 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781787443570 1787443574 |