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Business rhetoric in German novels : from Buddenbrooks to the global corporation /
Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Rochester, New York :
Camden House,
2018.
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| Series: | Studies in German literature, linguistics, and culture.
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| Subjects: | |
| Online Access: | Texto completo |
| Summary: | Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense. |
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| Physical Description: | 1 online resource (xii, 295 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781787443570 1787443574 |