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Uberland : how algorithms are rewriting the rules of work /
"A silent cultural revolution is reshaping how we will work for generations to come--and Uber is leading it. The Silicon Valley start-up has become a juggernaut of the sharing economy, promising drivers the opportunity to be entrepreneurs but managing them with algorithms and treating them like...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Oakland, California :
University of California Press,
[2018]
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Introduction : using an app to go to work-Uber as a symbol of the new economy
- Workers as digital pawns : how Uber uses the sharing economy to exploit everyone
- Motivations to drive : how Uber creates jobs for many at the expense of a few
- Grandiose promises : how Uber proposes entrepreneurship to the masses
- The shady middleman : how Uber plays broker to line its pockets
- Behind the curtain : how Uber rules drivers with algorithms
- In the big leagues : how Uber plays ball
- Conclusion : the new age of Uber-how technology consumption rewrote the rules of work
- Appendix 1. methodology : how I studied Uber
- Appendix 2. ridehailing beyond Uber : meet Lyft, the younger twin.