How behavior spreads : the science of complex contagions /

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"A new, counterintuitive theory for how social networks influence the spread of behavior. New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Centola, Damon (Author)
Format: Electronic eBook
Language:Inglés
Published: Princeton, New Jersey : Princeton University Press, [2018]
Series:Princeton analytical sociology series.
Subjects:
Human behavior.
Social networks.
Comportement humain.
Réseaux sociaux.
human behavior.
PSYCHOLOGY > Social Psychology.
PSYCHOLOGY > Movements > Behaviorism.
Online Access:Texto completo
Table of Contents:
  • Theory. Understanding diffusion
  • The theory of complex contagions
  • A social experiment on the internet
  • Applications. Complex contagions in other contexts
  • Diffusing innovations that face opposition
  • Diffusing change in organizations
  • Social Design. Designing social networks for diffusion
  • Creating social contexts for behavior change
  • Conclusions
  • Epilogue: Experimental sociology
  • Appendices: The ethics of social design ; Methods of computational social science ; Technical appendix for models.

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