Media U : how the need to win audiences has shaped higher education /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Cooper, Mark Garrett (Author), Marx, John (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Columbia University Press, [2018]
Subjects:
College publicity > United States > History.
Universities and colleges > Public relations > United States > History.
Education, Higher > Aims and objectives > United States > History.
Universités > Publicité > États-Unis > Histoire.
Universités > Relations publiques > États-Unis > Histoire.
Enseignement supérieur > Finalités > États-Unis > Histoire.
BUSINESS & ECONOMICS / Education
College publicity
Education, Higher > Aims and objectives
Universities and colleges > Public relations
United States
History
Online Access:Texto completo
Table of Contents:
  • Introduction
  • Campus life
  • Public relations
  • Communications complex
  • Not two cultures
  • Television, or new media
  • Cooptation
  • Student immaterial labor
  • By the numbers
  • Bad English : the culture wars reconsidered
  • The long twentieth century
  • Epilogue.

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