Taking Books to the World : American Publishers and the Cultural Cold War /

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Franklin Publications, or Franklin Book Programs, was started in 1953 as a form of cultural diplomacy. Until it folded in the 1970s, Franklin translated, printed, and distributed American books around the world, with offices in Egypt, Indonesia, Iran, Nigeria, Afghanistan, and Pakistan. Although it...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Laugesen, Amanda (Author)
Format: Electronic eBook
Language:Inglés
Published: Boston : University of Massachusetts Press, [2017]
Subjects:
Franklin Book Programs > History.
Franklin Book Programs
1900-1999
Cold War.
Cultural diplomacy > United States > History > 20th century.
Books and reading > History > 20th century.
Translations > Publishing > History > 20 century.
Publishers and publishing > History > 20th century.
Book industries and trade > United States > History > 20th century.
Guerre froide.
Diplomatie culturelle > États-Unis > Histoire > 20e siècle.
Livres et lecture > Histoire > 20e siècle.
Livres > Industrie > États-Unis > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
HISTORY > Social History.
Book industries and trade
Books and reading
Cultural diplomacy
Publishers and publishing
Translations > Publishing
United States
History
Online Access:Texto completo
Table of Contents:
  • Books for a new war
  • Book diplomacy in the Middle East
  • A world of books, an empire of books
  • Book work as modernization
  • Book modernization in Africa and Latin America
  • The decline and end of Franklin Book Programs.

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