Reset : business and society in the new social landscape /

As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 audito...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Rubin, James R., 1968- (Author), Carmichael, Barie (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Columbia University Press, [2018]
Subjects:
Organizational change.
Industries > Social aspects.
Changement organisationnel.
BUSINESS & ECONOMICS > Business Ethics.
Industries > Social aspects
Organizational change
Online Access:Texto completo
Table of Contents:
  • Introduction
  • The business trust/expectations gap
  • Closing the gap in the new social landscape
  • Inherent negatives : managing risk and reputation
  • Corporate character
  • The new corporate branding
  • Reputation lost and found
  • Resetting the sweet spot
  • Index.

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