So clean;lord leverhulme, soap and civilisation.

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career,...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Format: Electronic eBook
Language:Inglés
Published: MANCHESTER : MANCHESTER UNIV Press, 2017.
Subjects:
Leverhulme, William Hesketh Lever, > Viscount, > 1851-1925.
Industrialists > Great Britain > Biography.
Philanthropists > Great Britain > Biography.
Soap trade > Great Britain.
Industriels > Grande-Bretagne > Biographies.
Philanthropes > Grande-Bretagne > Biographies.
Savon > Industrie > Grande-Bretagne.
HISTORY > Europe > Great Britain.
Industrialists.
Philanthropists.
Soap trade.
Great Britain.
Biographies.
Online Access:Texto completo
Description
Summary:This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning,
Physical Description:1 online resource
ISBN:1526130432
9781526130433

Similar Items