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20231005004200.0 |
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m o d |
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150910s2014 ck a ob 000 0 spa d |
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|a PIFSG
|b eng
|e rda
|e pn
|c PIFSG
|d OCLCO
|d OCLCF
|d OCLCQ
|d DGITA
|d N$T
|d OCLCQ
|d UKSSU
|d SRU
|d OCLCO
|d OCLCQ
|d OCLCO
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| 019 |
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|a 1080638065
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|a 9789587414943
|q (eBook
|q pdf)
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|a 9587414942
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|a 9789587414950
|q (eBook
|q ePub)
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|a 9587414950
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|z 9789587414936
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| 035 |
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|a (OCoLC)992073866
|z (OCoLC)1080638065
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|a HF5415 ebook
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|a BUS
|x 041000
|2 bisacsh
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|a BUS
|x 043000
|2 bisacsh
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|a 658.802
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| 082 |
0 |
4 |
|a 658.8
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| 049 |
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|a UAMI
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| 245 |
0 |
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|a Marketing: conceptos y aplicaciones /
|c Mauricio Ortiz Velásquez (editor).
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|a Primera edición.
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| 264 |
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1 |
|a Barranquilla, Colombia :
|b Editorial Universidad del Norte ;
|a Bogotá :
|b Ediciones de la U,
|c 2014.
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| 300 |
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|a 1 online resource (194 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references (pages 177-183).
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|a Prefacio -- Marketing: Una visión general y su proceso. Casos: PrezzoBasso y Hoteles Home City / Harold Silva Guerra -- Ambiente de marketing. Caso: Apolo Impresores Ltda / Jaime González Ortiz -- Sistemas de información de Marketing. Caso: Carnes Frías La Caribeña / Domingo Martínez Díaz -- Comportamiento del consumidor. Caso: Aerolíneas Colombianas / Mario Giraldo Oliveros -- Harold Silva Guerra -- Segmentación, mercado meta y posicionamiento. Caso: Pet Dreams / David Juliao Esparragoza -- Planeación estratégica de marketing. Caso: Dulces y Maní Ricos S.A.S. / Mauricio Ortiz Velásquez -- Referencias -- Glosario.
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| 588 |
0 |
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|a Online resource; title from PDF title page (Digitalia, viewed September 10, 2015).
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| 590 |
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|a JSTOR
|b Books at JSTOR Demand Driven Acquisitions (DDA)
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| 590 |
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|a JSTOR
|b Books at JSTOR All Purchased
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| 650 |
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|a Marketing
|x Management.
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| 650 |
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6 |
|a Marketing
|x Gestion.
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| 650 |
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7 |
|a BUSINESS & ECONOMICS / Management.
|2 bisacsh
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| 650 |
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|a BUSINESS & ECONOMICS / Marketing / General.
|2 bisacsh
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| 650 |
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7 |
|a Marketing
|x Management
|2 fast
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| 700 |
1 |
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|a Ortiz Velásquez, Mauricio,
|e editor.
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| 776 |
0 |
8 |
|i Print version:
|t Marketing: conceptos y aplicaciones.
|d Barranquilla, Colombia : Universidad del Norte, 2014
|z 9789587414936
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| 856 |
4 |
0 |
|u https://jstor.uam.elogim.com/stable/10.2307/j.ctt1c3q0md
|z Texto completo
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| 938 |
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|a Digitalia Publishing
|b DGIT
|n DIGUNINOR0164
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| 938 |
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|a EBSCOhost
|b EBSC
|n 1531653
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| 994 |
|
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|a 92
|b IZTAP
|
