Shapeholders : business success in the age of activism /
"Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders, shareholders, employees, and consumers, b...
Cote: | Libro Electrónico |
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Auteur principal: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
New York :
Columbia Business School Publishing,
[2017]
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Collection: | Columbia Business School publishing
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Sujets: | |
Accès en ligne: | Texto completo |