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Shapeholders : business success in the age of activism /

"Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders, shareholders, employees, and consumers, b...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Kennedy, Mark, 1957- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : Columbia Business School Publishing, [2017]
Collection:Columbia Business School publishing
Sujets:
Accès en ligne:Texto completo