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Caste, Entrepreneurship and the Illusions of Tradition : Branding the Potters of Kolkata /

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heierstad, Geir
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : National Book Network International : Anthem Press, 2017.
Colección:Diversity and plurality in South Asia.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Caste, Entrepreneurship and the Illusions of Tradition :  |b Branding the Potters of Kolkata /  |c Geir Heierstad. 
264 1 |a [Place of publication not identified] :  |b National Book Network International :  |b Anthem Press,  |c 2017. 
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505 0 |a Cover; Front Matter; Half-title; Series information; Title page; Copyright information; Dedication; Table of contents; List of Figures ; Acknowledgments; Transliteration And Terminology; Chapter (Prologue-7); Prologue: The Durga Puja Business; The Old World; A New World; Chapter 1 On Kumars, Modernity, Caste and Commodification; Comprehending the Kumars; Making Modernity the Context; Indian origins; Caste between Structure and Practice; Short depiction of the caste system and the Bengali case; Conceptualizing and contextualizing caste; Dumont, critiques and alternatives; Caste today. 
505 8 |a Commodification and AuthenticityFieldwork in Kumartuli; On oral history; Kumartuli and the world; An Outline of the Book; Chapter 2 The Civilized Potters and their Neighbourhood; The First Kumar; Of Rudraksha and the forefather of Bengali Kumbhakars; Burning jungle and the first pottery; Behind the Potter's Wheel; The Development of Kumartuli -- the Story without Kumars; Kolkata; Kumartuli before and after Durga hits town; Life and Work as Seasonal Image-Makers of Kumartuli; The Potters' History and their Society; Contemporary Kumartuli Realities; Numbers and classes. 
505 8 |a The people -- Maliks, Kumars and KumbhakarsThe pujas and/as the Maliks' work; Constructing an unbaked clay murti; In the end; Chapter 3 Birth of Tradition, Coming of Modernity; Gopeshwar Pal -- an Artist?; 'We Used to Listen to These People's Names'; 'I Have to Accept My Father First, Only Then Can I Accept My Son'; 'The age of reproduction'; Innovation and pride; When Modernity Settled in Kumartuli; Chapter 4 Ancestral Homes -- East Versus West; On the Ground; The fight for independence; Partition; Bangal, East Bengal; Edeshi, West Bengal; West Ghotis and East Bangals Today. 
505 8 |a Chapter 5 Turmoil and EconomicsPatron-Client Economy; Kumartuli Bazaar; Political Turmoil; Indira Gandhi -- the Nationalization Redeemer; Maliks and Labourers; A Renewed Kumartuli Emerges; Chapter 6 Accumulated Value: Education and Caste as Assets; Successful Kumars of the Twenty-First Century; Prodyut -- broadband connected; Parimal -- presenting one's portfolio; Joyanta -- aspiring artist; Kumartuli reinvented, reimagined, reconfigured; A Kumartuli without Mud Floors; Modernity at Large: Caste for Sale; Chapter 7 Commodification of Caste; Caste versus Modernity. 
505 8 |a Caste in twenty-first century KumartuliHierarchy and purity; A Kumartuli Lesson; An image of the Kumars of Kumartuli; Commodification and the Illusions of Tradition; End Matter; References; Index. 
520 |a This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks. 
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