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If you're in a dogfight, become a cat! : strategies for long-term growth /

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sherman, Len, 1956- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Columbia University Press, [2017]
Subjects:
Online Access:Texto completo