Culture and commerce : the value of entrepreneurship in creative industries /
Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
[2017]
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- The business of culture
- Pioneer-entrepreneurs : creating markets and changing minds
- Intermediaries : constructing meaning and value for markets
- Doing their job : the functions of intermediaries
- Maximizing influence : the features of intermediaries
- Creators and producers : making art, making markets
- Power and unpredictability : key challenges facing producers
- Purpose and profit : strategies for balancing cultural and financial imperatives
- New world, old rules : creative industries in the age of digitalization and globalization.