Black ops advertising : native ads, content marketing, and the covert world of the digital sell /

"From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate to...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Einstein, Mara (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : OR Books, [2016]
Sujets:
Advertising > History.
Internet advertising > History.
Subliminal advertising > History.
Viral marketing > History.
Publicité sur Internet > Histoire.
Publicité subliminale > Histoire.
Marketing viral > Histoire.
SOCIAL SCIENCE > Media Studies.
Advertising.
Internet advertising.
Subliminal advertising.
Viral marketing.
History.
Accès en ligne:Texto completo
Table des matières:
  • Introduction: why ads don't look like ads
  • From mass to millennials
  • What we share & why we share
  • Native advertising: publishers as marketers
  • Content marketing: marketers as publishers
  • The digital sell: big data, programmatic buying, and living by the numbers
  • The (dis)empowered consumer
  • Advertising ourselves to death.

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