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Entrepreneurship in the Arab World : ten case studies /

This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovativ...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: American University in Cairo. El-Khazindar Business Research and Case Center (Author)
Format: Electronic eBook
Language:Inglés
Published: Cairo, Egypt : The American University in Cairo Press, 2016.
Subjects:
Online Access:Texto completo