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A mile of make-believe : a history of the Eaton's Santa Claus parade /

"A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal, and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Penfold, Steven, 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto ; Buffalo ; London : University of Toronto Press, 2016.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Penfold, Steven,  |d 1966-  |e author. 
245 1 2 |a A mile of make-believe :  |b a history of the Eaton's Santa Claus parade /  |c Steve Penfold. 
246 3 0 |a Eaton's Santa Claus parade 
264 1 |a Toronto ;  |a Buffalo ;  |a London :  |b University of Toronto Press,  |c 2016. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a The corporate fantastic -- Santa in public -- The mediated Santa -- The civic fantastic -- Casualty of the times -- The most fabulous dreams of childhood. 
520 |a "A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal, and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce."--  |c Provided by publisher 
520 |a "By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic"--A visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list."--  |c Provided by publisher 
588 0 |a Print version record. 
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610 2 0 |a T. Eaton Co.  |x History. 
600 0 0 |a Santa Claus. 
600 0 6 |a Père Noël. 
610 2 6 |a T. Eaton Co  |x Histoire. 
600 0 7 |a Santa Claus  |c (Fictitious character)  |2 fast  |0 (OCoLC)fst01105278 
610 2 7 |a T. Eaton Co.  |2 fast  |0 (OCoLC)fst00581100 
650 0 |a Department stores  |z Canada  |x History. 
650 0 |a Parades  |z Canada  |x History. 
650 0 |a Christmas  |z Canada  |x History. 
650 0 |a Consumption (Economics)  |z Canada  |x History. 
651 0 |a Canada  |x Social life and customs. 
650 6 |a Grands magasins  |z Canada  |x Histoire. 
650 6 |a Défilés  |z Canada  |x Histoire. 
650 6 |a Noël  |z Canada  |x Histoire. 
650 6 |a Consommation (Économie politique)  |z Canada  |x Histoire. 
651 6 |a Canada  |x Mœurs et coutumes. 
650 7 |a RELIGION  |x Holidays  |x Christmas & Advent.  |2 bisacsh 
650 7 |a HISTORY  |z Canada  |x General.  |2 bisacsh 
650 7 |a Christmas.  |2 fast  |0 (OCoLC)fst00859787 
650 7 |a Consumption (Economics)  |2 fast  |0 (OCoLC)fst00876455 
650 7 |a Department stores.  |2 fast  |0 (OCoLC)fst00890783 
650 7 |a Manners and customs.  |2 fast  |0 (OCoLC)fst01007815 
650 7 |a Parades.  |2 fast  |0 (OCoLC)fst01052822 
651 7 |a Canada.  |2 fast  |0 (OCoLC)fst01204310 
655 7 |a History.  |2 fast  |0 (OCoLC)fst01411628 
776 0 8 |i Print version:  |a Penfold, Steven, 1966-  |t Mile of make-believe.  |d Toronto ; Buffalo : London : University of Toronto Press, 2016  |z 9781442630963  |w (OCoLC)950450975 
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