Consumer psychology : a study guide to qualitative research methods.

Show other versions (1)

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hackett, Paul M. W.
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : Barbara Budrich, 2016.
Subjects:
Consumer behavior > Research > Methodology.
Consumers > Psychology > Methodology.
Consumers > Research > Methodology.
Consommateurs > Comportement > Recherche > Méthodologie.
Consommateurs > Recherche > Méthodologie.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Consumer Behavior.
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items