Making money, making music : history and core concepts /

Show other versions (1)

"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bruenger, David, 1953- (Author)
Format: Electronic eBook
Language:Inglés
Published: Oakland, California : University of California Press, [2016]
Subjects:
Music trade.
Musique > Industrie.
MUSIC > Genres & Styles > Classical.
MUSIC > Reference.
MUSIC > Business Aspects.
Music trade
Online Access:Texto completo
Table of Contents:
  • Musical experience as transaction
  • Transience to permanence
  • The rise of commercial markets
  • Media revolutions
  • Convergence and crossover
  • Masssification
  • Scaling and selling live performance
  • Visual media
  • Artists, audiences, and brands
  • Digitization
  • State of the art.

Similar Items