The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

Mostrar otras versiones (3)

In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Newman, Bruce I (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto [Ontario] ; Buffalo [New York] : University of Toronto Press, [2016]
Temas:
Political campaigns > United States.
Campaign management > United States.
Advertising, Political > United States.
Communication in politics > United States.
Marketing > Political aspects > United States.
Campagnes électorales > États-Unis.
Campagnes électorales > Gestion > États-Unis.
Publicité politique > États-Unis.
Communication politique > États-Unis.
Marketing > Aspect politique > États-Unis.
BUSINESS & ECONOMICS / Management
Advertising, Political.
Campaign management.
Communication in politics.
Political campaigns.
Propagande électorale > États-Unis.
Marketing politique > États-Unis.
United States.
Acceso en línea:Texto completo

Internet

Texto completo

Error inesperado del formato de respuesta.
Detalle de Existencias desde

Ejemplares similares