The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

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In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Newman, Bruce I (Author)
Format: Electronic eBook
Language:Inglés
Published: Toronto [Ontario] ; Buffalo [New York] : University of Toronto Press, [2016]
Subjects:
Political campaigns > United States.
Campaign management > United States.
Advertising, Political > United States.
Communication in politics > United States.
Marketing > Political aspects > United States.
Campagnes électorales > États-Unis.
Campagnes électorales > Gestion > États-Unis.
Publicité politique > États-Unis.
Communication politique > États-Unis.
Marketing > Aspect politique > États-Unis.
BUSINESS & ECONOMICS / Management
Advertising, Political.
Campaign management.
Communication in politics.
Political campaigns.
Propagande électorale > États-Unis.
Marketing politique > États-Unis.
United States.
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