Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /

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In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tomes, Nancy, 1952- (Author)
Format: Electronic eBook
Language:Inglés
Published: Chapel Hill : The University of North Carolina Press, [2016]
Series:Studies in social medicine.
Subjects:
Umschulungswerkstätten für Siedler und Auswanderer > Bitterfeld
Consumer-driven health care > United States > History.
Medical care > United States > History.
Medicine > United States > Marketing > History.
Delivery of Health Care > history
Community Participation > history
History, 20th Century
Marketing of Health Services > history
Soins de santé gérés par l'usager > États-Unis > Histoire.
Médecine > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Insurance > Risk Assessment & Management.
HISTORY > United States > 20th Century.
Consumer-driven health care
Medical care
Medicine > Marketing
Medizin
Gesundheitswesen
Arzneimittel
Konsumgesellschaft
Werbung
Patient
United States
Electronic books.
History
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