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Neutral accent : how language, labor, and life become global /

In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visib...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Aneesh, A. (Aneesh), 1964- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham ; London : Duke University Press, 2015.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Aneesh, A.  |q (Aneesh),  |d 1964-  |e author. 
245 1 0 |a Neutral accent :  |b how language, labor, and life become global /  |c A. Aneesh. 
264 1 |a Durham ;  |a London :  |b Duke University Press,  |c 2015. 
264 4 |c Ã2015 
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504 |a Includes bibliographical references (pages 137-149) and index. 
505 0 |a Prologue: one world, diverse itineraries -- Glimpsing an urban future : divergent tracks of Gurgaon -- Inside a call center: otherworldly passages -- Neutral accent -- System identities : divergent itineraries and uses of personality -- Nightly clashes : diurnal body, nocturnal labor, neutral markets -- Epilogue : the logic of indifference. 
520 |a In Neutral Accent, A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers. Call center work is cast as independent of place, space, and time, and its neutrality--which Aneesh defines as indifference to difference--has become normal business practice in a global economy. The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral 
588 0 |a Print version record. 
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650 0 |a Call centers  |z India  |z Gurgaon. 
650 0 |a Globalization. 
650 0 |a Intercultural communication. 
650 6 |a Centres d'appels (Affaires)  |z Inde  |z Gurgaon (Haryana) 
650 6 |a Mondialisation. 
650 7 |a globalism.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Commerce.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Sales & Selling  |x General.  |2 bisacsh 
650 7 |a SOCIAL SCIENCE  |x Anthropology  |x Cultural.  |2 bisacsh 
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650 7 |a Call centers.  |2 fast  |0 (OCoLC)fst00844325 
650 7 |a Globalization.  |2 fast  |0 (OCoLC)fst00943532 
650 7 |a Intercultural communication.  |2 fast  |0 (OCoLC)fst00976084 
651 7 |a India  |z Gurgaon.  |2 fast  |0 (OCoLC)fst01204349 
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650 7 |a Globalisierung  |2 gnd 
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