The myth of green marketing : tending our goats at the edge of apocalypse /

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"In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis." "This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and soci...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Smith, Toby Maureen, 1947- (Author)
Format: Electronic eBook
Language:Inglés
Published: Toronto, Ontario : University of Toronto Press, 1998.
Subjects:
Green marketing.
Consumption (Economics) > Environmental aspects.
Industrialization > Environmental aspects.
Environmental degradation.
Social responsibility of business.
Environmental responsibility.
Marketing vert.
Consommation (Économie politique) > Aspect de l'environnement.
Industrialisation > Aspect de l'environnement.
Environnement > Dégradation.
Responsabilité environnementale.
Entreprises > Responsabilité sociale.
NATURE > Environmental Conservation & Protection.
Marketing.
Milieuhygiëne.
Bedrijfsethiek.
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