Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Santo, Avi (Author)
Format: Government Document Electronic eBook
Language:Inglés
Published: Austin : University of Texas Press, 2015.
Edition:First edition.
Series:Texas film and media studies series.
Subjects:
Lone Ranger > (Fictitious character)
Product management.
License agreements.
Character merchandising.
Branding (Marketing)
Produits commerciaux > Gestion.
Accords sur les licences.
Marchandisage de personnages.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
PERFORMING ARTS / Radio / History & Criticism
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