APA (7th ed.) Citation

Santo, A. (2015). Selling the Silver Bullet: The Lone Ranger and transmedia brand licensing (First edition.). University of Texas Press.

Chicago Style (17th ed.) Citation

Santo, Avi. Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing. First edition. Austin: University of Texas Press, 2015.

MLA (8th ed.) Citation

Santo, Avi. Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing. First edition. University of Texas Press, 2015.