The retail value proposition : crafting unique experiences at compelling prices /

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Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Murray, Kyle B. (Kyle Bayne), 1973-
Format: Electronic eBook
Language:Inglés
Published: Toronto [Ont.] : University of Toronto Press, ©2013
Subjects:
Marketing.
Retail trade.
Marketing
Commerce de détail.
marketing.
BUSINESS & ECONOMICS > Industries > Retailing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online Access:Texto completo
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The Retail Value Proposition : Crafting Unique Experiences at Compelling Prices /
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The retail value proposition : crafting unique experiences at compelling prices /
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