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The audience experience : a critical analysis of audiences in the performing arts /

The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that emplo...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Radbourne, Jennifer
Autres auteurs: Glow, Hilary, Johanson, Katya
Format: Électronique eBook
Langue:Inglés
Publié: Bristol, England : Intellect, 2013.
Sujets:
Accès en ligne:Texto completo