Advertising and design : interdisciplinary perspectives on a cultural field /

The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising,...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Flath, Beate, Klein, Eva
Format: Electronic eBook
Language:Inglés
Published: Bielefeld : Transcript, ©2014.
Series:Cultural and media studies.
Subjects:
Advertising > Social aspects.
Art and industry.
Art and design.
Music in advertising.
Publicité > Aspect social.
Art et industrie.
Art et design.
Musique dans la publicité.
BUSINESS & ECONOMICS > Advertising & Promotion.
DESIGN / History & Criticism
Advertising > Social aspects
Art and design
Art and industry
Music in advertising
Werbung
Design
Kultursemiotik
Online Access:Texto completo
Table of Contents:
  • Cover Advertising and Design; Content; Your Ad Here Advertising & Design: Preface; Multisensory Advertising & Design; The Sound of Image. Aspects of Sound Design within the Digital Mediamorphosis; Semiotics of Advertising and the Discourse of Consumption; Multiple Mona Lisa. Art as a tool of advertising; Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities; Advertising. Creating People and Worlds; Wine Advertising and Biography. An Essay on Advertisement Analysis in Cultural Anthropology; Under the spell of the lottery
  • warning included

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