Advertising and design : interdisciplinary perspectives on a cultural field /

The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising,...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Flath, Beate, Klein, Eva
Format: Électronique eBook
Langue:Inglés
Publié: Bielefeld : Transcript, ©2014.
Collection:Cultural and media studies.
Sujets:
Advertising > Social aspects.
Art and industry.
Art and design.
Music in advertising.
Publicité > Aspect social.
Art et industrie.
Art et design.
Musique dans la publicité.
BUSINESS & ECONOMICS > Advertising & Promotion.
DESIGN / History & Criticism
Advertising > Social aspects
Art and design
Art and industry
Music in advertising
Werbung
Design
Kultursemiotik
Accès en ligne:Texto completo
Description
Résumé:The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.
Description:University lectures.
Description matérielle:1 online resource (231 pages) : illustrations (chiefly color.
Bibliographie:Includes bibliographical references.
ISBN:3839423481
9783839423486

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