Reverse engineering social media : software, culture, and political economy in new media capitalism /

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"Robert Gehl's timely critique, Reverse Engineering Social Media, rigorously analyzes the ideas of social media and software engineers, using these ideas to find contradictions and fissures beneath the surfaces of glossy sites such as Facebook, Google, and Twitter. Gehl adeptly uses a mix...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gehl, Robert W. (Author)
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : Temple University Press, 2014.
Subjects:
Online social networks.
Social media.
Réseaux sociaux (Internet)
Médias sociaux.
social media.
PSYCHOLOGY > Social Psychology.
SOCIAL SCIENCE > General.
Online Access:Texto completo
Table of Contents:
  • Looking forward and backward: heterogeneous engineering of social media software
  • The computerized socialbot Turing Test: noopower and the social media state(s) of mind
  • The archive and the processor: the internal hardware logic of social media
  • Architecture and implementation: engineering real (software) abstractions in social media
  • Standardizing social media: technical standards, the interactive advertising bureau, and the rise of social media templates
  • Engineering a class for itself: the case of Wikipedia's Spanish Fork labor strike
  • A manifesto for socialized media.

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