Social strategy : how we profit from social media /

"Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Piskorski, Mikołaj Jan (Author)
Format: Electronic eBook
Language:Inglés
Published: Princeton, New Jersey : Princeton University Press, [2014]
Series:Book collections on Project MUSE.
Subjects:
Internet marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet) > Aspect économique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Strategic Planning.
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