Beyond persuasion : communication strategies for healthcare managers in the digital age /

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Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care,...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Parsons, Patricia (Patricia Houlihan) (Author)
Format: Electronic eBook
Language:Inglés
Published: Toronto : University of Toronto Press, 2013.
Edition:Second edition.
Subjects:
Health services administration.
Communication in medicine.
Communication in management.
Communication.
Public relations.
Misinformation.
Communication
Health Facility Administrators
Health Services Administration
Public Relations
Services de santé > Administration.
Communication en médecine.
Communication en gestion.
Relations publiques.
Information.
Mésinformation.
public relations.
POLITICAL SCIENCE > Public Policy > Social Security.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
MEDICAL > Hospital Administration & Care.
Public relations
Communication in management
Communication in medicine
Health services administration
Online Access:Texto completo
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Beyond Persuasion : Communication Strategies for Healthcare Managers in the Digital Age /
by Parsons, Patricia, 1954-
Published 2013
Texto completo
Electronic eBook
Show all versions (2)

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