Endless propaganda : the advertising of public goods /

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"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "p...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rutherford, Paul, 1944- (Author)
Format: Electronic eBook
Language:Inglés
Published: Toronto ; Buffalo : University of Toronto Press, [2000]
Subjects:
Social marketing > United States.
Social marketing > Canada.
Social marketing > Europe.
Advertising, Public service > United States.
Advertising, Public service > Canada.
Advertising, Public service > Europe.
Advocacy advertising > United States.
Advocacy advertising > Canada.
Advocacy advertising > Europe.
Advocacy advertising > Social aspects > United States.
Television advertising > Social aspects > United States.
Advocacy advertising > Social aspects.
Television advertising > Social aspects.
Publicité-plaidoyer > Aspect social > États-Unis.
Publicité télévisée > Aspect social > États-Unis.
Publicité-plaidoyer > Aspect social.
Publicité télévisée > Aspect social.
Marketing social > États-Unis.
Marketing social > Canada.
Marketing social > Europe.
Publicité d'intérêt public > États-Unis.
Publicité d'intérêt public > Canada.
Publicité d'intérêt public > Europe.
Publicité-plaidoyer > États-Unis.
Publicité-plaidoyer > Canada.
Publicité-plaidoyer > Europe.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Advertising, Public service.
Advocacy advertising.
Social marketing.
Werbung
Propaganda
Öffentliches Gut
Advertenties.
Sociale verantwoordelijkheid.
Gedragsbeïnvloeding.
Marketing social > Europe de l'Ouest.
Publicité d'intérêt public > Europe de l'Ouest.
Publicité engagée.
Services publics.
Bien commun.
Publicité télévisée.
Propagande.
Canada.
Europe.
United States.
États-Unis.
USA.
Electronic books.
e-books.
Livres numériques.
Online Access:Texto completo
Table of Contents:
  • Introduction: Advertising as Propaganda
  • Part I: Beginnings. *Habermas's Lament. The Imperialism of the Market: The United States, 1940-1970
  • Part II: Authority's Work. *Gramsci: Hegemony. Restoring Order: Nixon's America, Etcetera
  • Governing Affluence: The First World in the Seventies
  • Part III: Campaigns of Truth. *Foucault: Discipline. Healthy Bodies, or the New Paranoia
  • Charitable Souls: The Practice of Altruism
  • Administered Minds, or Shaming the Citizenry
  • Appropriations: Benetton and Others
  • *A 'Risk' Technology
  • Part IV: Progress and Its Ills. *Ricoeur: Utopia/Dystopia. Technopia and Other Corporate Dreams
  • Green Nightmares: Humanity versus Nature
  • Part V: Hyperrealities.*Baudrillard and Company: Spectacle, Image, Simulacrum. When Politics Becomes Advertising: The American Scene
  • Conclusion: Postmodern Democracy.

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